As students in the visual communications program, we have grown individually in our skills as designers while simultaneously drawing closer as a community. Complementary defines how our different experiences, cultures, and styles come together to create something bold, vivid, and beautiful.
This is the process of our team as we created the brand for our senior design class’s exhibition.
Client
SPU ‘23 Visual Comm. Seniors
Project
Brand Development
My Role
Logo and Pattern Design
Team
Kaylie Vo
Arianna Kern
Emma Najarian
Timeline
4/3 — Presented various visual themes for the class to vote their favorite
4/5 — Based on responses, created moodboard and selected color palette and type
4/10 — Logo development
4/12 — Presented visual assets to class for feedback
4/15 — Collected shape illustrations from class for pattern development
4/16 — Distributed final assets to the rest of the exhibition teams
5/10 — Presented postcard for feedback
5/18 — Finalized postcard
The logo shows the fun and harmonious differences that made our class.
Visual Audit
Brand Elements
Each member of our class illustrating a shape which were all combined to create the pattern to show the diversity and cohesion of our class.
The pattern was used on the website, social media, and the postcard.
